Posts tagged Personal Branding
The Move Makers and Their Experience with Bridgetown Story Sessions

When we first started with business branding photography, we knew that we could create high quality photography, but we wanted to nail down our process first.

That's where The Move Makers come in...

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The Move Makers are an enthusiastic group of people that make organization and moving a totally stress free experience.

I remember back in the day that I hated moving so much.

I probably moved once a year for 6 years straight. It was so brutal for me that made sure that I was able to fit all of my belongings into a small red pickup truck.

When moving day came… poof… I was gone… LOL.

Now.... I stay put much longer...

But if you want to cut down on the stresses and hassles of organization and moving, The Move Makers are definitely the one's you want to talk to.

A Bridgetown Story Sessions Success Story

The Move Makers are a wonderful example of a business that wanted to update their visual branding to match their level of customer service, experience and enthusiasm.

And to see how beautifully the photography, website and social media marketing came together is amazing because we know that their business is taking steps forward.

We're proud to be able to help businesses with photography.

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Branding Photography is A Marketing First Approach to Photography

…and when we approach a business branding session, we do it with a marketing first approach.

Traditional photographers focus on “getting the shot” and there’s absolutely NOTHING WRONG with that because ultimately that’s what a great photographer does.

But a branding photographer has to think ahead to HOW the pictures are going to be used.

Today, you have more than just printed materials…

You have social media now and that is quite intensive.

What’s great about working with The Move Makers was that since we approached their requirements this way, there was no second guessing what they needed.

From the planning, to the execution and delivery of the branding shoot, we left no detail undone.

For them, we understood that it was an investment for them and creating high converting photography was a priority.

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Since The Move Makers have been taking advantage of our subscription service, they had the opportunity to create a cohesive marketing message for the entire year.

We worked with their staff closely each session and brought their vision to life.

Since they had dedicated marketing staff, it was a breeze to setup the shoots so that they received exactly what they wanted.

But not to worry, if you don’t have dedicated marketing staff, we have a process we use to ensure there are no grey areas when it comes to what you’re expectations are and what we deliver for you.

It is absolutely our priority to align your photography with your marketing message so that over time your digital and print assets convert leads and sales for you.

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The Move Makers Results with Branding Photography

Branding Photography is an investment that has unlimited potential.

Now, I can’t guarantee that your branding images will ever go viral or convert sales and leads at specific rate…

There’s just so many factors at play…and it’s just irresponsible to guarantee something like that…

But what I can say is that professional photography that aligns with your marketing message, affects the perception that your clients have of you.

Instantly, they’ll feel more comfortable and will trust you more since all of your marketing channels will be congruent.

From Facebook, to Instagram, to your website, they will see your images and not just generic stock photography.

Now there’s a time and place for stock images (we offer a unique stock image gallery with our Bridgetown Insider’s Club).

But nothing is better than genuine, story telling, imagery showcasing you, your employees, products or services.

Here at Bridgetown Pictures, we’re always excited to speak with you, so if you have questions, please don’t hesitate to give us a call at (503) 383-9159.

Want to learn more about Bridgetown Story Sessions? Check out our Branding Photography page.

Have you seen our Owner Education Series? Check Out The 7 Personal Branding Photography Pillars Your Competition Doesn’t Want You to Know

[FREE PDF] How to Create a Customer Success Profile so That You Can Craft a High Converting Marketing Message

I'm glad you're here. Obviously marketing works. You're here reading this.

You probably saw an image or an article and clicked a link and….

Voila. You're here.

This article is part of a series teaching you How to Create Story Branding Photography.

My name is Mark and I'm the Studio Manager (and part owner) here.

If you missed the intro to why we're doing this and seemingly training our competition…

Get caught up here:

https://www.bridgetownpictures.com/blog/7-pillars-your-competition-doesnt-want-you-to-know-about-taking-branding-photography

Ready to start? Let's get into it!

Build Your Primary Customer Avatar

If you're not marketing, why do you need photography?

But if you're marketing, then it's clear. You need genuine, high quality, story telling photography to create high converting advertising.

10 second intro about me...

I've been studying marketing since the late 90's. And internet marketing since not shortly after that.

Advertising and copyrwriting are something that naturally comes with the territory.

So when I approach photography, I tend to be biased towards marketing...

And that's a good thing...

Because a customer avatar defines everything you do.

CLICK HERE TO DOWNLOAD THE FREE CUSTOMER AVATAR WORKSHEET

A customer avatar creates the clarity you need to begin the process.

We need to define these things:

  • Personal Information

  • Geography

  • Psychology

  • Finances

  • Leisure

  • Fears & Challenges

1. Personal Information

This is basically their driver's license. If you picked up their driver's license, what would is say? We define this because psychologically for US, we have to be able to metaphorically walk in their shoes to really get an understanding for their problems.

When we can do this, we allow ourselves to come up with better solutions.

2. Geography

Geography matters because there can be language differences (like pop and soda) that might be the difference between making a sale and not making a sale.

If we're going to be spending time and money on marketing, we have to get it right.

3. Psychology

The psychology of your avatar will give you exactly what you need to say or do everyday to not only get the attention of your perfect client, but to also earn their trust.

Speaking to them in the way that they relate to the best will enhance your advertising and marketing so that it converts.

Let me go a little bit deeper here...

If you follow pop culture trends, you can leverage those ideas to create customer attracting ads.

This is where all viral ideas come from.... (like memes).

4. Finances

Until you really build the full profile of your perfect customer, you're just leaving things to chance.

Knowing their buying habits and wealth categories, gives you the upper hand when it comes to placing your ads in the right place.

Even creating buying methods or payment plans that you know your market not only uses, but DESIRES.

(Accepting Bitcoin Payments for example).

And finally, you can create pricing that lines up with what they're willing to spend.

5. Leisure

This is another link to pop culture trends, but it gives you another perspective on your perfect person.

Knowing their activities will allow you to not only leverage pop culture, but allow you to advertise and create marketing around the things that interest them.

6. Fears & Challenges

This is a big section that touches on the person as a whole.

Their health, wealth, spirituality, psychology, fears and frustrations.

This section on there surface seems like a negative and depressing thing to do, however, it is your responsibility to use this section honestly and ethically.

This is a secret weapon.

You can not only use this FEAR as a tool to create action, but you can also use this as a way to develop solutions that aren't easily discovered unless you do this type of analysis.

Think about this, you can pull someone towards you by placing their fear in front of them.

And then when they get to you, you can provide the solution and be that savior.

What Does a Customer Success Profile Have to Do with Photography?

Well, I get it...

This is A LOT of thinking work. Writing. But not photography.

There's a reason why I consider this one of THE MOST IMPORTANT documents in a business.

...it's because you're defining a voice...

It is this VOICE that every perfect client hears in their head when you talk to them.

It is ALSO unspoken communication....

A PICTURE IS WORTH A THOUSAND WORDS.

Right?

The next thing we will do is DEFINE our STORY. Get ready for tomorrow's post and the supplementary video I'm shooting tomorrow.

CLICK HERE TO DOWNLOAD THE FREE PDF SHORTCUT GUIDE

7 Personal Branding Photography Pillars Your Competition Doesn't Want You To Know About
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Branding Photography Owner Education Series

As Studio Manager and Owner of Bridgetown Pictures, I wanted to design a tool for you that met three criteria.

1. It helped you sell more of your stuff.

2. It was easy to execute.

and 3. You didn't have to worry about procrastination.

Check out the first training link below to get your FREE Customer Success Profile PDF.

Get the FREE Download Here

Marketing works. That's what got you here right?

You probably saw an article and an image and clicked a link.

Nod if you agree... :)

Ready to learn Story Branding Photography? Keep going...

Who is this for?

  • This is for the business that needs an increase in sales and understands that photography is the weak link.

  • And it's for the business that knows their social media and online advertising is suffering and understand that high quality, relevant pictures that convert sales is the answer to the problem.

Who is this NOT for?

  • This is NOT for businesses that already have marketing mastered.

  • This is NOT for businesses that don't want to dig in and commit a few hours for a couple short weeks to learn.

  • This is NOT for businesses that aren't ready to scale up or AT LEAST preparing to scale up.

What is it?

This is a short educational series that helps your advertising convert more by creating story branded photography.

If you want to succeed, learn the following:

  1. How to Create Customer Avatar for a Targeted Marketing Message

  2. Define Your Brand Story to Communicate your Message Clearly

  3. Choose the Highest Converting Photography Style for The First Three Different Story Branding Photography Sessions

  4. How to Prep For a Productive Shoot

  5. How to Execute the Plan for the Shoot

  6. Complete Post Shoot Activities to Systematically Begin Testing Each Photograph to Identify the Highest Converting Image

Why spend time learning this?

Our businesses have an ecosystem that has to have balance.

Marketing and advertising is a critical part of that system.

Modern marketing and advertising requires high converting photography.

This part cannot be overlooked in a winning marketing plan.

The beauty about this process is once you’ve learned it, you’re all set to repeat it over and over again.

Sweet?

Ya! Let’s get started!

P.S. Have you discovered how to create a Customer Avatar to Craft a Targeted Message

How to Create Story Telling Photographs That Sell

STEP 1: DEFINE YOUR WINNING MARKETING MESSAGE

Winning at marketing means you’re selling more stuff.

Who doesn’t want more of that?!

A winning marketing message is one that has these 5 things:

  1. Emotional Connection

  2. Clear Call to Action

  3. Talks About ONLY ONE Thing

  4. Creates Trust

  5. Talks About the Benefit (directly/indirectly)

...next...

STEP 2: MAP OUT THE STORY IN WORDS

The right planning eliminates the day of the shoot frustrations that come with poor planning.

The first thing you should do is map out the context of the story.

Set the stage for where our characters are going to be set.

Write out any defining emotions you want to achieve from certain plot points.

Lastly, create an open hook pulling your perfect client in... (HINT: This makes the whole process easier when you get this right)

STEP 3: TAKE PICTURES

One of the reasons for prepping so thoroughly is so that you can plan to have everything you need to create that high converting story.

FINALLY! You can feel like you’re doing something right.

Now that you’re at the day of the shoot, you have your message at the top of your mind and you’ve written out exactly what you want to capture.

Time to execute.

Here are some recommended supplies:

  1. DSLR Camera

  2. Continuous Lighting

  3. Props

  4. Reflectors

With these foundational items, you should be able to complete your photo shoot.

Now I know that everyone has varying degrees of experience shooting pictures...

And you are probably more than capable of pulling something like this off. 

But if you’re like me, you know that your time is spent best doing the things you know you’re great at....

...and get amazing results doing it...

Taking high converting photos might not be the best use of your time....

Because you’re going to have to deal with the learning curve, the frustration of lighting, framing the right shot...

And so many other nuances...

Luckily, we have a solution for you...

It’s called Bridgetown Story Sessions!

To be the first to learn about this Call (503) 383-9159 to talk to Jess and get the details.

What is personal branding photography?

Personal branding photography marries together the idea that you are unique and special, with an expectation of what people will experience when they do business with you.

Let's just get the cliche's out of the way...

It tells a story about who you are...

Now that that's outta the way, let's talk about how personal branding photography can help you.

The #1 Reason Why You Should Have Personal Branding Photography Done

We live a skeptical world with too much information.

Everything is fake.

People don't know who to trust.

And to top it off, we're constantly fighting for attention...

When people "google" you, do they see someone that they know, like and trust?

If the answer is no...

Then you already understand why you ABSOLUTELY have to have a personal branding photography session done.

This is the reason why you need personal branding photography.

We instruct our clients to use personal branding very specifically.

Want to learn how? Keep reading...

How to Use Personal Branding Photography in Your Business

1| Update Your Website

This is usually where your head probably went when you first started your search, so let's address this.

A hero image is the image that you choose as the most widely distributed and "known" image that represents you or your brand.

This hero image should be strategically placed where a customer is going to see it so that it instantly creates the perception of you that you want to create.

Think about it being where they are looking for trust like a checkout page, testimonial or review, banner or header and the about me section.

2| Social Media Profiles

Out with the old and in with the new. This one is a bit more involved, so let's just start with the basics.

Depending on how you market yourself, you'll want to create consistency when someone is researching you.

For example, if they jump from your social media to your website and back again, they want to see the same pictures as it links their thoughts together.

Put it this way...

A person looking for a solution for a problem is going to immediately run away if your social media doesn't line up with the expectations that you created on your website.

Maybe you come off high end on your website, but your social media says budget…

So by having the same profile image as the hero image on your website and more importantly, you contain the same messaging, then you've created consistency and trust by simply having the same picture.

3| Marketing and Advertising Campaigns

Ok, so you've spent all of that money on a professional personal branding photography session.

Time to put it to work...

Since you've taken the time to create a marketing campaign and sync'd the photography to meet that requirement, then you're ready to launch that campaign.

The obvious place to you use this photography is in your social media advertising, print ads and brochures.

As the new marketing campaigns roll out with this new image…

…you can expect a shift in customer base as you’re going to start attracting more clients that line up with your vision.

So when you have a professional shoot done, it is far more effective to then be able to create consistent messaging in your business.

The bottom line is that if you improve your marketing and advertising, you are improving your sales numbers.

When you improve your sales numbers, problems get solved and you serve more people.

Is Personal Branding Photography Right for You?

So how do you know if you need this or not?

Here are 10 Signs You Need Personal Branding Photography

  1. You Haven't Updated Your Website in The Last 365 Days

  2. You Haven't Updated Your Social Media in The Last 90 Days

  3. You Have New Employees

  4. Your Business is Brand New

  5. You Want to Improve Your Marketing and Advertising

  6. People Are Confused By What You Do

  7. Your Business Isn't as Successful as It Should Be

  8. You Want to Stand Out from The Crowd

  9. You Don't Want to Do It Yourself

  10. Cell Phone Images Don't Cut It Anymore

And finally, the last thing that I want to say is that you need this if people don't know, like and trust you.

Need more sales? Then let's get started...

Reach out to Jessica at Jess@BridgetownPictures.com or Call (503) 383-9159 and book your session today.

7 Reasons You Need Personal Branding Photography

Personal branding photography is soon to be a dreaded buzzword, but it’s the simplest way to describe story telling through photography for businesses.

If you’re reading this, I can assume that you want to learn what personal branding photography is, whether or not its right for you and if so, how quickly can you get a return on investment….

…let’s get to it shall we?

What is personal branding photography?

As I stated above, it’s story telling through photography. But let’s simplify this further…

For me a personal brand is where YOU have your face up front and center (I’ll be writing another post about business branding, so stay posted for that), rather than the business.

A real estate agent, personal trainer, life coach, business coach, chiropractor, dentist, pediatrician, contractor, landscaper, handyman, mechanic, insurance, mortgage or accountant and many more industries and professions call all use personal branding photography of some kind.

Wow! That’s a lot…

It’s kinda funny to me that some businesses can still get away with not branding themselves at all… but a lot of the time I discover that’s because they’re well established and have a solid reputation and referral base.

…while its great to work with folks like that, it’s the people, like you, who have more money than time that need to start thinking about leveling up all aspects of your business (especially marketing) that are the best to work with…

Why? Read on my friend.

7 | Personal Branding Photography: Builds Rapport Automatically

You know who does personal branding really well? Dwayne “The Rock” Johnson.

If you follow him on social media, you feel like you know him.

His photographs tell a story about who he is and you relate to the images (like him holding his newborn baby in the hospital).

With branding photography, you build this rapport without even saying single word.

6 | Personal Branding Photography: Highlights Your Best Self

Because personal branding photography sessions are designed to tell your story, you have the opportunity to showcase how awesome you are.

It’s amazing how much of your story you think is boring, when in reality, for other people it’s the most inspiring thing they’ve ever heard.

Never doubt yourself.

You’re awesome.

5 | Personal Branding Photography: Displays Your Status or Authority

You are experienced, skilled and good at what you do.

With professional photography, this tells your clients that you can be trusted and you know what you’re doing.

If you have awards or other skills you want to highlight, this branding can show that to your audience.

4 | Personal Branding Photography: Revolutionizes Your Marketing Message

Marketing and sales is really the name of the game here.

When you have professional photography wrapped into your marketing and sales not only where it’s supposed to be (websites, brochures, etc) and then inside of your social media marketing strategy, what happens is that your stories are being told throughout the customer journey (want to learn more about this? there’s an upcoming blog on this).

Your marketing message is the communicated in such a way that people connect emotionally with you and this is important because it creates likability.

3 | Personal Branding Photography: Instantly Builds Trust

Professional photography that replaces standard cell phone or amateur photography inside of your marketing and advertising converts fence sitters and skeptics into your most valued customers.

This is because professional images with YOU in them create a sense of “got it together”.

And that is important when they’re trying to choose between you and the next person.

2 | Personal Branding Photography: Makes You Stand Out

It may seem like “everyone’s doing it”, but that can’t be further from the truth.

The only people that are getting personal branding photography are those people that are committed to moving their business forward or that are already in a position of success, but they haven’t highlighted that success yet.

A professional photography session can be that bridge to success for you.

1 | Personal Branding Photography: Measurable Results

You can take your business revenue today, then have a professional photography session tomorrow.

IMPLEMENT your photographs into your marketing and advertising and see exactly how much more revenue you generate.

This is very measurable.

Now, I can’t guarantee a positive ROI, but what I can guarantee is that your story is being told, you’re gaining trust, you’re gaining a positive reputation and you’re highlighting what you do best.

In my most humble opinion, if you do those things, you can only expect to see some positive results.

How to Get the Best Personal Branding Photography

First of all, communication is very important.

When you work with Bridgetown Pictures, we ensure that in our pre-session consultation no one leaves feeling like we missed something.

We will go through a systematic questionnaire that helps us leave no stone un-turned.

So at the end of the pre-session consultation, Bridgetown Pictures understands what your marketing message is, how your photography will be used and what stories we’ll be telling about you.

Next, you’ll want to contact us at Jess@BridgetownPictures.com or call us at (503) 383-9159 and pay your first installment to get us on your calendar.

You’ll want to act fast because our 12 month schedule is booking up fast and once it’s booked, you’ll have to wait for a spot to open back up. Which is about 12 months at the longest right now.

How to Find The Best Photographers Near Me: 3 Criteria to Help You Choose

When I typed "photographers near me" into Google, I wasn't too pleased with the results because I noticed that the results shown were somewhat confusing. If you didn't tell Google specifically that you were looking for a wedding photographer, portrait photographer, boudoir photographer, family photographer or even a personal branding photograher, you got a very generic set of results.

So by writing this blog post, I'm hoping that I can help you discover the three most important criteria for finding a local photographer near you that fits your exact needs.

Criteria #1: Find a Photographer Near Me That Matches My Style

No matter what type of photography you're looking for, the most obvious thing to do is to search their portfolio to see if they already take the style of photography that you had in mind.

If they don't, I wouldn't write them off right away because photographers are skilled and often times, will only put portfolio items of things that they like on their website and not necessisarily what you like. A professional will be able to adapt and deliver, you just have to ask.

Criteria #2: Find a Photogapher Near Me Whose Personality I Like

Photogaphs tell the truth. If you feel uncomfortable, most likely this will shine through in your photograph. Choose a photographer that you mesh well with.

If your photographer offers a consultation of some kind, this is likely that they're getting a vibe for who you are too. If they care about their workproduct, they'll make sure that you're the right fit and you should too.

The last thing you want is to have an uncomfortable look and then ultimately to feel like you've wasted money.

Criteria #3: Find a Photographer Near Me Who I Can Afford

Photography shouldn't be cheap. But it should be affordable and full of value. If you want cheap, you can go to a big box retailer and get shots done there.

But if you're reading this, then you understand that finding the best photographer that money can be is a priority.

With the advent of the digital camera, professional photography is less of a priority for people today. This is a shame because most people are really bad at photography.

There are some people that have done basic tutorials and can wield a good phone shot but generally if you have something important that needs to get done, you should have an expert do it.

I say all of this to say, have a budget for what you want to spend. Budgeting for the right price all comes down to your immediate needs. Always check to see if there's a payment plan option. It's a great way to keep the costs down.

I hope that when you type in photographer near me into Google it gets a little bit easier for you.

Choose Bridgetown Pictures as your local professional photographer in the Portland Metro Area. We are now offering payment plans for qualifying serivces. We've been listening and want to help you. Call Us Today (503) 383-9159 and book your session.