Posts tagged Commercial Branding
How to Create Story Telling Photographs That Sell

STEP 1: DEFINE YOUR WINNING MARKETING MESSAGE

Winning at marketing means you’re selling more stuff.

Who doesn’t want more of that?!

A winning marketing message is one that has these 5 things:

  1. Emotional Connection

  2. Clear Call to Action

  3. Talks About ONLY ONE Thing

  4. Creates Trust

  5. Talks About the Benefit (directly/indirectly)

...next...

STEP 2: MAP OUT THE STORY IN WORDS

The right planning eliminates the day of the shoot frustrations that come with poor planning.

The first thing you should do is map out the context of the story.

Set the stage for where our characters are going to be set.

Write out any defining emotions you want to achieve from certain plot points.

Lastly, create an open hook pulling your perfect client in... (HINT: This makes the whole process easier when you get this right)

STEP 3: TAKE PICTURES

One of the reasons for prepping so thoroughly is so that you can plan to have everything you need to create that high converting story.

FINALLY! You can feel like you’re doing something right.

Now that you’re at the day of the shoot, you have your message at the top of your mind and you’ve written out exactly what you want to capture.

Time to execute.

Here are some recommended supplies:

  1. DSLR Camera

  2. Continuous Lighting

  3. Props

  4. Reflectors

With these foundational items, you should be able to complete your photo shoot.

Now I know that everyone has varying degrees of experience shooting pictures...

And you are probably more than capable of pulling something like this off. 

But if you’re like me, you know that your time is spent best doing the things you know you’re great at....

...and get amazing results doing it...

Taking high converting photos might not be the best use of your time....

Because you’re going to have to deal with the learning curve, the frustration of lighting, framing the right shot...

And so many other nuances...

Luckily, we have a solution for you...

It’s called Bridgetown Story Sessions!

To be the first to learn about this Call (503) 383-9159 to talk to Jess and get the details.