Be Memorable: How to Make Your Brand Photos Unforgettable

Brand photoshoots are the perfect opportunity to showcase your business and make a lasting impression on your potential clients. But how can you make your brand pictures truly memorable? Don't worry, I've got you covered with some expert advice and tips to help you create stunning and unforgettable photos.

First things first, let's talk about planning. Planning is key when it comes to creating memorable brand pictures. Make sure you take the time to research and create a mood board that reflects your brand's aesthetic. Look for inspiration from others in your industry who have successfully created stunning brand pictures that resonate with you. When creating your mood board, pay attention to what you like about each photo, such as the pose, the personality, or the editing. This will help you effectively communicate your expectations to your photographer.

When it comes to finding the right photographer, it's important to do your research. You don't want to hire just anyone for your brand photoshoot. Look for a qualified brand photographer who knows exactly what they're doing and can create images that attract your ideal clients. Check out their website to see what kind of brand images they have delivered to other clients. This will give you a good idea of whether their style and approach are a good fit for your brand.

Now, let's talk about planning your aesthetic. Think about what kind of location and outfits will best represent your brand. If you're a fitness professional, for example, you might want to choose a gym with bright lighting or an outdoor location with natural light. When choosing your outfits, keep in mind that versatility is key. You want to choose pieces that you feel confident in and that will work for multiple types of content. Try to avoid bright and electric colors that may clash with your brand's colors. Opt for neutral tones, like whites, nudes, and rich earthy tones, that will be timeless and work in all seasons.

When planning your poses, don't be afraid to mix it up. You don't want every photo to be of you smiling and looking at the camera. Get a few shots of you laughing, working in action, drinking coffee (or wine!), journaling, scrolling on your phone, and more. Make sure you also include shots of you doing things without your face in them, like using one of your favorite products or pouring a cup of coffee. These personalized product photos can be a great addition to your brand's visual branding.

Lastly, make sure you create a brand photo shot list that includes plenty of landscape photos. While portraits are important for social media, your website needs a variety of at least 5-10 final edited landscape shots. Take inspiration from successful brands in your industry and write down the shots you know you will need. Share your list and photo mood board with your photographer before the shoot so they can properly prepare.

Remember, creating memorable brand pictures is all about planning and preparation. By taking the time to plan your aesthetic, poses, and shot list, you can create stunning photos that represent your brand and attract your ideal clients. So go out there, rock your brand photoshoot, and make your brand pictures truly unforgettable!