Posts tagged Personal branding photographer
[FREE PDF] How to Create a Customer Success Profile so That You Can Craft a High Converting Marketing Message

I'm glad you're here. Obviously marketing works. You're here reading this.

You probably saw an image or an article and clicked a link and….

Voila. You're here.

This article is part of a series teaching you How to Create Story Branding Photography.

My name is Mark and I'm the Studio Manager (and part owner) here.

If you missed the intro to why we're doing this and seemingly training our competition…

Get caught up here:

https://www.bridgetownpictures.com/blog/7-pillars-your-competition-doesnt-want-you-to-know-about-taking-branding-photography

Ready to start? Let's get into it!

Build Your Primary Customer Avatar

If you're not marketing, why do you need photography?

But if you're marketing, then it's clear. You need genuine, high quality, story telling photography to create high converting advertising.

10 second intro about me...

I've been studying marketing since the late 90's. And internet marketing since not shortly after that.

Advertising and copyrwriting are something that naturally comes with the territory.

So when I approach photography, I tend to be biased towards marketing...

And that's a good thing...

Because a customer avatar defines everything you do.

CLICK HERE TO DOWNLOAD THE FREE CUSTOMER AVATAR WORKSHEET

A customer avatar creates the clarity you need to begin the process.

We need to define these things:

  • Personal Information

  • Geography

  • Psychology

  • Finances

  • Leisure

  • Fears & Challenges

1. Personal Information

This is basically their driver's license. If you picked up their driver's license, what would is say? We define this because psychologically for US, we have to be able to metaphorically walk in their shoes to really get an understanding for their problems.

When we can do this, we allow ourselves to come up with better solutions.

2. Geography

Geography matters because there can be language differences (like pop and soda) that might be the difference between making a sale and not making a sale.

If we're going to be spending time and money on marketing, we have to get it right.

3. Psychology

The psychology of your avatar will give you exactly what you need to say or do everyday to not only get the attention of your perfect client, but to also earn their trust.

Speaking to them in the way that they relate to the best will enhance your advertising and marketing so that it converts.

Let me go a little bit deeper here...

If you follow pop culture trends, you can leverage those ideas to create customer attracting ads.

This is where all viral ideas come from.... (like memes).

4. Finances

Until you really build the full profile of your perfect customer, you're just leaving things to chance.

Knowing their buying habits and wealth categories, gives you the upper hand when it comes to placing your ads in the right place.

Even creating buying methods or payment plans that you know your market not only uses, but DESIRES.

(Accepting Bitcoin Payments for example).

And finally, you can create pricing that lines up with what they're willing to spend.

5. Leisure

This is another link to pop culture trends, but it gives you another perspective on your perfect person.

Knowing their activities will allow you to not only leverage pop culture, but allow you to advertise and create marketing around the things that interest them.

6. Fears & Challenges

This is a big section that touches on the person as a whole.

Their health, wealth, spirituality, psychology, fears and frustrations.

This section on there surface seems like a negative and depressing thing to do, however, it is your responsibility to use this section honestly and ethically.

This is a secret weapon.

You can not only use this FEAR as a tool to create action, but you can also use this as a way to develop solutions that aren't easily discovered unless you do this type of analysis.

Think about this, you can pull someone towards you by placing their fear in front of them.

And then when they get to you, you can provide the solution and be that savior.

What Does a Customer Success Profile Have to Do with Photography?

Well, I get it...

This is A LOT of thinking work. Writing. But not photography.

There's a reason why I consider this one of THE MOST IMPORTANT documents in a business.

...it's because you're defining a voice...

It is this VOICE that every perfect client hears in their head when you talk to them.

It is ALSO unspoken communication....

A PICTURE IS WORTH A THOUSAND WORDS.

Right?

The next thing we will do is DEFINE our STORY. Get ready for tomorrow's post and the supplementary video I'm shooting tomorrow.

CLICK HERE TO DOWNLOAD THE FREE PDF SHORTCUT GUIDE

7 Personal Branding Photography Pillars Your Competition Doesn't Want You To Know About
How to Take Story Branded Photography Bridgetown Pictures.png

Branding Photography Owner Education Series

As Studio Manager and Owner of Bridgetown Pictures, I wanted to design a tool for you that met three criteria.

1. It helped you sell more of your stuff.

2. It was easy to execute.

and 3. You didn't have to worry about procrastination.

Check out the first training link below to get your FREE Customer Success Profile PDF.

Get the FREE Download Here

Marketing works. That's what got you here right?

You probably saw an article and an image and clicked a link.

Nod if you agree... :)

Ready to learn Story Branding Photography? Keep going...

Who is this for?

  • This is for the business that needs an increase in sales and understands that photography is the weak link.

  • And it's for the business that knows their social media and online advertising is suffering and understand that high quality, relevant pictures that convert sales is the answer to the problem.

Who is this NOT for?

  • This is NOT for businesses that already have marketing mastered.

  • This is NOT for businesses that don't want to dig in and commit a few hours for a couple short weeks to learn.

  • This is NOT for businesses that aren't ready to scale up or AT LEAST preparing to scale up.

What is it?

This is a short educational series that helps your advertising convert more by creating story branded photography.

If you want to succeed, learn the following:

  1. How to Create Customer Avatar for a Targeted Marketing Message

  2. Define Your Brand Story to Communicate your Message Clearly

  3. Choose the Highest Converting Photography Style for The First Three Different Story Branding Photography Sessions

  4. How to Prep For a Productive Shoot

  5. How to Execute the Plan for the Shoot

  6. Complete Post Shoot Activities to Systematically Begin Testing Each Photograph to Identify the Highest Converting Image

Why spend time learning this?

Our businesses have an ecosystem that has to have balance.

Marketing and advertising is a critical part of that system.

Modern marketing and advertising requires high converting photography.

This part cannot be overlooked in a winning marketing plan.

The beauty about this process is once you’ve learned it, you’re all set to repeat it over and over again.

Sweet?

Ya! Let’s get started!

P.S. Have you discovered how to create a Customer Avatar to Craft a Targeted Message

What is personal branding photography?

Personal branding photography marries together the idea that you are unique and special, with an expectation of what people will experience when they do business with you.

Let's just get the cliche's out of the way...

It tells a story about who you are...

Now that that's outta the way, let's talk about how personal branding photography can help you.

The #1 Reason Why You Should Have Personal Branding Photography Done

We live a skeptical world with too much information.

Everything is fake.

People don't know who to trust.

And to top it off, we're constantly fighting for attention...

When people "google" you, do they see someone that they know, like and trust?

If the answer is no...

Then you already understand why you ABSOLUTELY have to have a personal branding photography session done.

This is the reason why you need personal branding photography.

We instruct our clients to use personal branding very specifically.

Want to learn how? Keep reading...

How to Use Personal Branding Photography in Your Business

1| Update Your Website

This is usually where your head probably went when you first started your search, so let's address this.

A hero image is the image that you choose as the most widely distributed and "known" image that represents you or your brand.

This hero image should be strategically placed where a customer is going to see it so that it instantly creates the perception of you that you want to create.

Think about it being where they are looking for trust like a checkout page, testimonial or review, banner or header and the about me section.

2| Social Media Profiles

Out with the old and in with the new. This one is a bit more involved, so let's just start with the basics.

Depending on how you market yourself, you'll want to create consistency when someone is researching you.

For example, if they jump from your social media to your website and back again, they want to see the same pictures as it links their thoughts together.

Put it this way...

A person looking for a solution for a problem is going to immediately run away if your social media doesn't line up with the expectations that you created on your website.

Maybe you come off high end on your website, but your social media says budget…

So by having the same profile image as the hero image on your website and more importantly, you contain the same messaging, then you've created consistency and trust by simply having the same picture.

3| Marketing and Advertising Campaigns

Ok, so you've spent all of that money on a professional personal branding photography session.

Time to put it to work...

Since you've taken the time to create a marketing campaign and sync'd the photography to meet that requirement, then you're ready to launch that campaign.

The obvious place to you use this photography is in your social media advertising, print ads and brochures.

As the new marketing campaigns roll out with this new image…

…you can expect a shift in customer base as you’re going to start attracting more clients that line up with your vision.

So when you have a professional shoot done, it is far more effective to then be able to create consistent messaging in your business.

The bottom line is that if you improve your marketing and advertising, you are improving your sales numbers.

When you improve your sales numbers, problems get solved and you serve more people.

Is Personal Branding Photography Right for You?

So how do you know if you need this or not?

Here are 10 Signs You Need Personal Branding Photography

  1. You Haven't Updated Your Website in The Last 365 Days

  2. You Haven't Updated Your Social Media in The Last 90 Days

  3. You Have New Employees

  4. Your Business is Brand New

  5. You Want to Improve Your Marketing and Advertising

  6. People Are Confused By What You Do

  7. Your Business Isn't as Successful as It Should Be

  8. You Want to Stand Out from The Crowd

  9. You Don't Want to Do It Yourself

  10. Cell Phone Images Don't Cut It Anymore

And finally, the last thing that I want to say is that you need this if people don't know, like and trust you.

Need more sales? Then let's get started...

Reach out to Jessica at Jess@BridgetownPictures.com or Call (503) 383-9159 and book your session today.